Tropical Smoothie Cafe® Opening in Hamburg, New York


Local Franchisee Offering Exclusive Promotions and Offers for Guests Week of Opening

HAMBURG, NY – Tropical Smoothie Cafe, a national fast-casual cafe concept inspiring a healthier lifestyle serving better-for-you smoothies, wraps, sandwiches and flatbreads, announced the opening of its newest cafe in Tonawanda. The restaurant is owned and operated by a Buffalo native, Jim Breidenstein, a multi-unit franchisee. Jim and his District Manager, Julie Roman, are excited to open its doors to the community on Saturday, August 12th in the thriving retail block at 3670 McKinley Parkway, in the TJ Maxx plaza.

To celebrate the opening, the Hamburg location is offering exclusive promotions to guests during its grand opening weekend June 24th and 25th. The celebrations will start with free smoothies for a year* to the first 50 guests in line on Saturday, August 12th. Other daily deals for dine-in guests at this location will include $1.99 smoothies on August 12th and Buy One Get One Half Off any food or smoothie item on Sunday August 13th.  There will also be giveaways all weekend long as well as fun events like face painting, temporary tattooing, hula hoop contests, and many more surprises for the loyal “Trop-ers!”

Jim will match all tips given during opening week, yes the entire week,  and donate them to members of VIA, the Visually Impaired Association of Buffalo, where Jim and his family are loyal supporters.

“We are excited to bring the Tropical Smoothie Cafe brand to Hamburg,” said Breidenstein. “This brand brings better-for-you eating options in a fast-casual, grab-and-go environment which is an element that the community has little exposure to. The Tropical Smoothie Cafe brand compliments our portfolio and offers products that keep guests coming back. Being a native to the area, I felt it was important to give back to our loyal fans and celebrate this momentous location.”

“We are pleased to announce the opening of our latest location,” said Charles Watson, CEO of Tropical Smoothie Café, LLC. “Jim is an exceptional franchisee, and we are confident that he will continue to build a loyal fanbase and amazing guest experience here in his community. His determination and passion for the brand and his family makes him a great leader, and his staff loves him for it.”

For more information about the FRANdata TopScore awards, go to


About Tropical Smoothie Cafe®

Tropical Smoothie Cafe is a national fast-casual restaurant brand built on a mission to Inspire Better®, a commitment that starts with our better-for-you food and smoothies and extends to inspiring better in the communities we serve. Born on a beach in 1997, today Tropical Smoothie Cafe has more than 1,235 locations in 44 states. For the third year in a row, the brand was ranked #1 in the Smoothie/Juice Category by Entrepreneur Franchisee 500. For 10 consecutive years the brand has received the Franchise Times Fast and Serious award, and for 2022 the brand received a FUND Score of 920, the highest in the QSR segment by FRANdata.

*Limit one free smoothie per week for 52 weeks. Valid with purchase of 24oz smoothie, and only in-cafe at the 3611 Delaware Ave location. Not valid with any other offer or discount, third party services, online orders or the Tropical Smoothie Cafe® app. Must present original card at time of purchase. Copies not accepted. See cafe for details.

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