May 7

How to Make TV Advertising Work for Your Budget. Growing your business on the #1 brand builder doesn’t have to break the bank.


Let’s start with the big question. Why TV?  By Laurie Lis, Field Marketing Specialist, Spectrum Reach If you’re running a small or local business, you’ve probably felt overwhelmed about the marketing and advertising options out there. We’re not going to sugarcoat it—there are a lot. And there are even more media experts that make bold Read More

Apr 26

Why Your Website Needs a Lead Magnet


Sean Fitzgerald, founder at Gung Ho Local, llc When you’re on a website, and that popup appears asking you to opt-in or not, do you look at it or just ignore it? Whether or not you decide to opt-in, or if you think those “popups” get in your way, your site needs one. You need Read More

Apr 11

Google is the new Yellow Pages, is your “Listing” accurate & up to date?


Concerned about Search Engine Optimization (SEO) and Online Reputation Management? As a business you should be concerned! It is important to know that you can gain more control over what displays in an online search for your business. One of the first (and possibly most important) steps in any local SEO strategy is to gain Read More

Apr 11

Come for the burgers, stay for the charm


Written by Katie Mika, for the Southtowns Regional Chamber of Commerce Tourism Initiative The website for the Village of Hamburg boasts the tagline “Come to discover. Stay for the charm.” I’ve visited, and in the birthplace of the burger, I think a change to that tagline is worth considering. After all, in the town where Read More