This 3-part series includes:

Session #1 January 19- The Art of Networking and Forging Real Relationships
Session #2 March 16 – Cohert Messages from Branding to Social Media: It’s Not About You!
Session #3 April 27 – Operations and Support

Click here to register for session #2.
Click here to register for session #3.
Click here for business sponsorship information.


Session 1: The Art of Networking and Forging Real Relationships
Date: Wednesday, January 19, 2022
Presenter: David Schaub
Time: 8:00am – 10:00am
Location: O’Brien’s West End Inn 340 Union Street – Hamburg, NY 14075
If you want to truly connect with local business owners, David will share his secrets to genuinely connecting with local business owners, scaling your business and where people really miss the mark on networking and building genuine connections in the business community.
David is a local Buffalo Serial Entrepreneur who loves connecting local business owners in an unique way. He founded The WNY Entrepreneur that doubles as a local podcast and business community event that focus on relationships first, business second. He started two six-figure businesses from the ground up, wrote two books and spoke nationally on entrepreneurship and leadership before he was 30 years old. You can check out more at


Session 2: Coherent Messages from Branding to Social Media; It’s Not About You!

Why most advertising and social media fails and what you can do about it

Presenters: Erik Eustice, Brand Storyteller with Of the Sea and Kevin Evanetski, Social Media Strategist with Social Yeah
Date: Wednesday, March 16, 2022
Time: 8:00am – 9:30am
Location:J’s White Elephant 1404 Abbott Road – Lackawanna, NY 14218

Advertising, including social media, often fails to live up to the expectations we have for it. Perhaps the single most prevalent and preventable reason is that it’s irrelevant. Nobody in the audience actually cares about what you’re saying! Relevant messaging achieves more because people care more about it. The more relevant it is, the more memorable and effective it becomes. So, how do you create highly relevant messages that grab and hold attention, create connections with your audience, and move them closer to the actions you’d like them to take? The first step is to make your customer the hero.

In this presentation you will learn:

    • A simple framework that uncovers what motivates and excites your best customers
    • How to easily connect with more customers on a deep, relevant level
    • How basic stroytelling, done properly, can transform your messaging effectiveness
    • Social media do’s and don’ts for effectively connecting and driving engagement and sales

Session #2 Presenters:


Erik Eustice
Brand Storyteller with Of the Sea

Born on Halloween and allergic to nuts (but not cashews), Erik Eustice believes the most powerful advertising technique is being honest from the inside out. With the truth in mind, his firm, Of the Sea, develops brands and messaging that demand undivided attention, pleasantly defy expectations, and create valuable encounters and conversations. Erik’s also a Certified Whisk(e)y Sommelier who loves making whisky-curious friends. Learn more about Erik and his team by visiting Of the Sea.

Kevin Evanetski
Social Media Strategist with Social Yeah

Social media gives you the power to reach your customers at any given moment. Kevin and his team at Social Yeah have been implementing social media game plans since 2011 that help your small business leverage social media to connect with and create more customers. Learn more about Kevin and his team by visiting Social Yeah.


Session 3: Operations & Support


Presenters: Ryan F. McCann, Esq., Attea & Attea, P.C., Kristin Klein Wheaton, Esq., Goldberg Segalla and Jeff Leyonmark, The Wolf Agency
Date: Wednesday, April 27th, 2022
Time: 8:00am – 9:30am
Location:O’Brien’s West End Inn 340 Union Street – Hamburg, NY 14075

Even successful businesses need to take a moment to pause and look behind the scenes to ensure all of their assets are protected against a potential downfall due to lack of knowledge on business policies, insurance and formation. Join us to learn what every business owner should know to protect their interest.


In this session you will learn about:

  • Business entity formation and organization
  • Labor and employment laws every employer should know
  • Commercial Insurance 101; What’s REQUIRED for small businesses and what’s ELECTED

Session #3 Presenters:


Ryan F. McCann, Esq.
Attea & Attea, P.C.

Ryan McCann joined ATTEA & ATTEA, P.C., in 2010. He earned his Juris Doctor, Cum Laude, from Albany Law School in 2008. In addition to earning a law degree, he holds a Master of Business Administration degree from the Union Graduate College and a Bachelor of Arts degree in Economics from the State University of New York at Albany. Ryan is admitted to practice law in all of the Courts in the State of New York, the United States District Court, Western District of New York, and the United States Bankruptcy Court and the Peacemakers’ Court of the Seneca Nation of Indians.
Ryan currently serves as the Deputy Town Prosecutor in the Town of Colden. He also previously served as a member of the Village of Hamburg Zoning Board of Appeals and the attorney for the Planning Board of the Town of Hamburg. He is a member of the New York State and Erie County Bar Associations.
Ryan is active in the community serving on the Board of Directors for the Southtowns Regional Chamber of Commerce, on the Board of Directors for the Bread of Life Outreach in Colden, New York, and as the treasurer of the Eden Athletic Association, Inc.

Kristin Klein Wheaton, Esq.
Goldberg Segalla

Kristin Klein Wheaton counsels and defends the interests of clients facing employment and labor issues, civil rights and discrimination claims, and complex commercial disputes. A skilled problem solver with over 20 years of legal experience in both the private and public sectors, Kristin’s wide-ranging practice includes labor and employee relations, contract negotiations, and assisting clients with Human Resources and employment counseling, as well as the creation and maintenance of compliance policies and strategies for state and federal laws.

Jeff Leyonmark
The Wolf Agency

As owner and principal of GA Leyonmark Insurance Services, Inc., a full service risk management firm specializing in property and casualty insurance, I help families and businesses mitigate risk with comprehensive insurance coverage.
I am a business and community leader with a passion for building relationships with people. I consider myself a connector of people, serving as a “change agent” for growth and prosperity in the community in which I live.





Thanks to our Exclusive Elite Series Sponsor:
Hamburg Development Companies

In this session you will also learn about some details to the CARES Act funding grant recently secured from NYS with the support of the Town of Hamburg.
The HDC/Hamburg IDA is the grantor of the Block Grant for local businesses to apply. The Small Business Grant Relief Program includes a maximum of $50,000 per business, based upon need and a minimum request is $5,000. The goal of this program is to keep businesses open and retain jobs in those that are at-risk of closing or laying off employees due to policies related to COVID-19 and the overall impact on the world wide economy.

Click here for more information on the CARES Grant Funds.

Click here to register for session #2.
Click here to register for session #3.
Click here for business sponsorship information.